Individual Multi-Funder Sites
Among the non-profit websites entering the news space, one subset stands out not because it is a distinct network or family of sites, but because of several defining characteristics. The sites PEJ calls “individual multi-funders” are each supported by a variety of private foundations, as opposed to one or two think tanks or non-profits. Of the five sites in the sample, none were supported by less than seven foundations. One was supported by 16. The sites also drew from a wider variety of revenue streams than many other sites in the study, including advertising, sponsorships, small and large donations, syndication, and events. Because the sites are independent of each other, scores were calculated separately and not averaged together.
Individual multi-funder sites studied include: